- +254 20 233 7475
- info@freshapproachltd.com
Guaranteed
Freshness
Traceability, hygiene, control and testing — delivering the highest quality
produce from Kenya to the world since 1989.
Our History
The Fresh Approach Ltd was established in 1989 under the name Kibwezi Growers with a focus of exporting horticulture products around the world. With time the company mandate grew as well as its clientele base to include the domestic market which lead the management to revamp the company identity under the name Fresh Approach Ltd.
This was in line with the growing operations of the company which had diversified from selling French beans to marketing a wider array of fruits, vegetables and fresh produce.
Company Vision
To deliver the highest quality produce to our customers while ensuring fair
compensation to our farmers.
Our Commitments
Traceability
Our products are traceable throughout the entire production chain, in order to guarantee food safety and limiting the risk of contamination. As an organization we are cognizant of EU legislation on food safety, General Food Law (EC) 178/2002).
Hygiene
Hygiene is of primary importance along the production stage from the farm to transporting of the product and its packaging. Employees are provided with appropriate protective clothing.
Control & Testing
The company has put in place a number of controls to check food standards and address any non-conformities before they affect our products. We carry out periodic testing through SGS Ltd.
